Facebook is a social network that continues to evolve more rapidly than others. Today, it ‘s not only a way for people to reach out and connect with friends and family, but it has also become an indispensable marketing tool for businesses. Being the most preferred marketing platform for businesses today means that companies have to compete with hundreds and thousands of other companies to gain the attention of their target audience.
If you’re considering using Facebook to get you new clients , here are three surefire that’ll to grow your business more than your competition.
Connect Your Personal Profile with Your Business Page
We don’t recommend using your personal Facebook page to market your business. However, you should use it to share the content and business news on your business page through your personal account. Reason? Personal accounts enjoy more organic reach than business pages.
By doing this, you can expand your reach and introduce your business to a new network of potential customers. If you have employees, you should try and get them to promote your company page by sharing, liking, and commenting on the content you share on your Business Page.
Comment on well known Facebook Business Pages
While you might be hesitant to post your comments on the content shared by other businesses, it can be HUGE for your business. Visiting the pages of the large companies in your niche will allow you to learn about their marketing techniques, interact with other users that share similar interests as you, and get you better chances to promote your own Facebook Business Page.
However, make sure you use your Business name and not your personal name when you comment on popular Facebook pages.
Use videos as much as possible
With ever-growing news feeds, sometimes words aren’t enough to get people to sit up and take notice. This is why you should create videos at least once a month. You can feature Q&As, with questions coming from your fans and followers, business updates, and even in paid ads.
In case of organic posting, make sure you upload your videos to YouTube before you share them on Facebook. This way you can double your views and significantly expand your business reach.
Use Facebook Live for Updates
Facebook live is a lesser known technique but in 2020, it’s the most effective way to grow your audience organically. Facebook’s latest algorithm ranks Facebook live events better than anything else.
Facebook is one of the most effective weapons in your arsenal today. However, you need to be observant, consistent, and always willing to learn if you want to make it big. Start growing your business with these three unique marketing strategies that are proven to work.
Project Media House can help you grow your online presence organically as well as get you leads and convert them into paying clients.
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