As we are now living in a digital era, almost every aspect of our lives roll with digital technologies and media. Every day the number of people who use the internet increases and according to Pew Research, in the last 3 years, the constant internet usage among adults has increased by 5%. Therefore, marketing has also evolved from offline marketing to online marketing, which also known as digital marketing. In digital marketing, business owners seek digital channels, such as search engines, social media, email, and other websites to reach for potential customers. Nowadays, people are actively engaged in social media and close to 3 billion people around the world use social media for various aspects of their lives. With such high usage, social media can be a powerful tool for marketing purposes, if it is well utilized. Social media marketing can be applied not only to large businesses, but also to local businesses, such as dentists, hairstylists, lawyers, solar companies, chiropractors, and plastic surgeons.
What is social media?
Social media are virtual platforms that enable people around the world to share information, ideas, career interests and other forms of expression. Social media is a broad term that is used for sites that engaged in radically different social actions. For example, when Twitter is about sharing short messages or updates with others, Facebook is a wide social network that allows you to share updates, photos, joining events and so many other days to day activities. Major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snap chat. Today, social media has become an integral part of our lives because people can connect and share information with anyone in the world, or with many people through a single click, message, or post.
What is social media marketing?
Social media marketing is creating and sharing great content in social media profiles in order to achieve a company’s marketing, branding, and sales goals. It is a powerful tool for all the types and scales of businesses to reach prospects and customers. According to the statistics of December 2019, 3.5 billion people around the world use social media and 97% of consumers aged 18-34 read online reviews to judge a local business. Therefore, social media marketing is a golden opportunity for any business to engage with their target audience and to reach more than one potential customer.
Social media marketing for local businesses
Social media marketing is crucial for local businesses to attract new customers as well as to retain existing customers. Although many local businesses use social media to connect with their audience to increase their Return on Investment (ROI), often they complain that their social media campaign does not increase their sales up. In a survey conducted by Vertical Response, 43% out of 500 small business owners said that they at least spend 6 or more hours every week on social media. As a matter of fact, the constant sharing of posts spontaneously to promote a business will not produce a good ROI for that business. One must identify his/her audience and share high-quality content targeting them at the right timing and frequency. Therefore, a social media campaign should reach customers strategically.
Most business owners fail in social media marketing mainly because of the lack of enough resources, effective marketing strategies and time. But, these challenges can be overcome by investing in a social media marketing agency that can create effective marketing strategies. Since they are trained to listen to the audience and to the data on social media platforms, they have all the relevant data about the audience, brand, content, and so on. Therefore, social media marketing agencies see things in a different way than their clients. They create high quality organized content and then schedule their posting time and frequency prior to publishing that content on the various social media platforms.
When it comes to local businesses, a social media marketing agency can play a significant role in their marketing, branding and sales goals. If some local business owner wants to increase his/her sales up by reaching a higher number of customers, they can help him/her to develop some effective strategies for the business. First, they will identify the audience and then find the most likely social media platforms that the target audience might hang out. Then, they will create an effective social profile for those social media and start publishing high-quality content. But, having a virtual presence in social media will not increase the sales up. Therefore, a social media marketing agency can develop a specific social media strategy and social media marketing plan to attract more new customers and to satisfy the existing customers. Throughout the social media campaign, they will monitor the performance of social media profiles and change the strategies according to them.
For instance, if a dentist wants to attract more patients in order to increase his/her ROI, he/she can hire a social media marketing agency. They will analyze the audience, budget, nature and the goals of that business and develop an optimum strategy for his/her social media marketing campaign. For example, since medical work depends on others’ opinions, social media like Facebook, Twitter and Snap chat would be the most suitable platforms to launch his/her marketing campaign. A social media marketing agency will also help someone to analyze the performance of their social media marketing. Through analyzing the data they can make alternations to the current strategy in order to attract more and more customers. Social media changes every day and the campaign must be adapted to those changes. But business owners have no time to constantly engage with social media to discover their new status. In that case, also, seeking help from an agency will serve them well, rather than doing it alone. In conclusion, the value of a social media marketing agency for local businesses is that they can develop marketing strategies tailored to meet their clients’ goals.