Modern technology has actually transformed the globe right into an international village in regards to easily connecting people from all various nations and societies. Digital marketing trends have been changing quite frequently. In this article, we are exploring top 5 digital marketing trends for 2020
Sharing details is much more simplified than ever before, making it easier to create item awareness or promote your services. And given the fact that the internet is such an effective medium to generate above-average revenue, investing in digital marketing cannot be disregarded. According to eMarketer, “global digital marketing spend is forecasted to get to over $375 billion by 2021.”
As a result, you need to stay ahead of your competition when it comes to digital marketing trends. Take a minute to understand how critical these new trends are to your organization. By doing this, you’d not only be able to use these trends in your business but can also prep yourself for the next big move as it usually happens. If you want to grow in this environment, you need to be proactive in positioning yourself in front of your audience instead of waiting for them to find you. You’d soon lose.
Here are the top 5 essential digital advertising & marketing trends that you need to evaluate while investing your time and resources to be successful in 2020.
1. Video Marketing
Video marketing was a must in 2019 and it will certainly continue to be one in 2020, according to IAB’s 2019 Video Advertising Spend Report. Online marketers report digital spending plans boosted 25 percent year over year. The ability to target customers based on behaviors and interests has allowed advertisers to go where their consumers are spending their time.
Per the IAB:
- 74 percent of U.S. consumers 13 years as well as older enjoy streaming videos online at least once a week and 41 percent watch daily.
- 78 percent of online video clip visitors will watch marketing videos in exchange of free material.
- When viewing instructional videos on the internet, viewers pay close attention to both web content as well as advertisements.
Along with using videos in your social media and on your website, live videos on Facebook and Instagram Live get viewed 3x longer than videos that aren’t live. It’s time to take live streaming and video ads seriously in 2020.
2. Chatbots cannot be ignored
Several businesses continue adding chatbots to their marketing kitty. They’re really efficient software programs that communicate with your site/ Social Media visitors and consumers. Chatbots interact naturally with individuals viewing the site and can address their concerns in real-time.
Chatbots either use instructional communication or chat windows to assist visitors in finding what they seek.
Employing someone to keep track of and connect with site visitors is expensive and not foolproof. Chatbots save expenses by responding 24/7 to questions on your behalf. And also subsequently, customers have a tendency to value the tailored service and also getting their concerns responded to.
Additional Benefits of Using Chatbots in Digital Marketing
- It Saves Time: Unlike humans, a chatbot can provide solutions swiftly to all types of inquiries. And quick actions imply that customers can make decisions quicker.
- Consumer Satisfaction: Unlike humans, chatbots don’t need to rest. Any time a customer needs information, it’s available. Your chatbot accuracy will increase your sales conversions drastically.
- Levity: A chatbot is never ever irritable. You will never listen to customers whine about being averted. They are honest, clear, as well as informative- all the top qualities that make your clients feel secure.
3. Interactive content will be the king
Ninety-one percent of buyers are looking for even more interactive web content online. In 2020, material advertising and marketing will certainly shift its emphasis to give target markets more of what they want: shoppable articles, AR/VR, 360-degree video, quizzes, and also surveys are just a couple of examples of interactive material.
The fact interactive content will certainly be just one of 2020’s leading marketing fads is that this level of interactivity in retail is brand-new and also original– take, for example, a shoppable Free People ad on Instagram. When a user taps the picture, the outfit name and rate appear. When tapping the cost, the user is taken to a screen with more details and the choice to see the thing on the Free People website. This kind of advertisement eliminate the noise and also gives site visitors a reason to stay and also engage. And it’s extremely shareable, expanding an ad’s reach exponentially.
4. Stories, stories everywhere
Snapchat came out with the principle of “My Story,” then Instagram and Facebook stories were introduced, and then YouTube revealed their own story layout: Reels. Currently, we have the introduction of TikTok, where users create video clips instantly and also behind the scenes for a much less polished as well as a much more authentic look.
Since these types of stories go away after some time, they’re great for marketers and business owners to profit from FOMO (Fear of Missing out).
Some of the many advantages of using Stories:
- Increased brand understanding
- Consistent engagement with fans
- Economical advertising option
- Increased traffic to your web page
- Chance to get to younger target markets
Maximizing Instagram Stories can aid your brand name to be discovered locally. A simple way to involve individuals is to include Polls to your Stories. On Instagram Stories, some area searches have a story icon that permits individuals to see current stories that have actually made use of a particular place sticker. In addition, the usage of hashtags for occasions or areas have a similar impact on driving customer traffic to a particular destination to learn more.
5. Voice Search
” Alexa, How many Americans possess a smart speaker?”
” 66.4 million, or over 1/4 of adults in the United States.”
That’s right, over 25% of adults in the United States have a smart audio speaker like an Amazon Echo or Google Home. On top of that, 31% of mobile phone users around the world use voice-activated search, like Siri, a minimum of once a week. It is estimated that in 2020, 50% of all searches will be voice searches. That makes voice search is among the greatest online marketing patterns of 2020.
This is the year that marketers & even local business owners can no longer disregard voice search. There are a lot of tweaks available to enhance your website for voice search, however, one of the most crucial adjustment includes using long tail keywords like “how to make vegan brownies” rather than a shorter search phrase like “vegan brownies.”
As they say, early bird gets the worm. If you were spending money on digital marketing but not getting the results that you used to get then it is because of the frequently changing algorithms and new trends mentioned in this article. For e.g. if you are running image ads and haven’t even thought about video ads then you’ll most likely fail and how.
For an individual/ business owner, it is difficult to stay on top of all these changes. Progressive ad agencies are always on top of these changes. Here, at Project Media House, you’d get the most advanced digital marketing strategies that would skyrocket your success. We do all the heavy lifting for you so that you can focus on what’s important….growing your business.