A video clip is most likely millions of words if a picture is worth a thousand words. The meaning of video marketing is simple. As a matter of fact, it’s rather straightforward: using video to advertise or market your service, brand name or product. A solid advertising and marketing project incorporates video right into the mix. Consumer testimonies, videos from real-time occasions, how-to videos, explained video clips, business training videos, viral (entertainment) video clips– the list goes on..
Not only big brand names but small or medium businesses need a video marketing method too. This concept isn’t brand new. What has actually transformed is exactly how crucial video has actually ended up being on every platform as well as the network. Video has definitely dominated social media. According to a current research report, 4 of the leading 6 networks on which international consumers see video clips are social networks.
If you aren’t creating videos, you’re likely falling behind. For most video clips, the more basic and raw it is, a lot more genuine the content appears and that’s what truly matters to your target market. Better yet, video manufacturing is extra easy than ever before– you can fire in high-quality, 4K video with your smartphone.
Why You Need to Focus on Video Marketing in 2019 & 2020?
2016 saw a rise in the popularity of video as a web content advertising style. 2017 saw video clip surge to the top of your marketing strategy listing. Video clip as a tactic was most likely structured by your creative group as a one-to-many awareness play, with great deals of focus on expensive production as well as little evaluation to account for it.
2018 transformed video from a single marketing tactic to a whole business strategy.
What does 2019 mean for video marketing? 2019 (and 2020) is the year for video clip as an alternative organization method, indicating video web content will be created by all groups in a conversational, workable, as well as measurable way.
According to research, more than 50% of consumers wish to see video clips from brands more than any kind of various other types of content. Video is useful for more than amusement, as well. Video on touchdown pages is capable of increasing conversions by over 80%, as well as the mere mention of words “video” in your email subject line boosts open prices by 19%. 90% of customers additionally say video clips assist them to make buying decisions.
The Benefits of Video Marketing
1. Video is a Gold Mine for SEO
It can boost your internet search engine position, click-through rates, open rates as well as conversions. However you have to reach your target market. YouTube is the 2nd largest search engine (second to Google). What’s better: YouTube is owned by Google. So that implies an effectively marked video clip can work like magic for your SEO.
2. Video Boosts Conversion Rates
A recent research study found that 57 percent of online customers were more likely to buy a product they were thinking about purchasing after watching a video demonstration of that product. See an example of an item explained video clip below.
3. Video is Easily Accessible
There are countless platforms for video advertising. With a smart device, customers can access internet videos anytime, anywhere. With video, you can reach your target market any place they are in a cost-efficient way.
4. Video works
Studies reveal that retention rates for information that is both seen and heard are as high as 80%. Those numbers go down to 20% for information that is seen and also simply 10% for information that is listened to. Integrating video visuals with audio is very effective.
The 12 Types of Marketing Videos
Now, before you begin filming, you first require to determine the sort of video you want to develop. Check out this checklist to better understand your alternatives.
1. Demonstration Videos
Demo video clips showcase exactly how your product works– whether that’s taking audiences on a tour of your software or how it can be utilized or un-boxing and placing a physical product for examination.
2. Brand Videos
Brand video clips are generally developed as a part of a larger ad campaign, showcasing the company’s top-level vision, objective, or products and services. The goal of brand videos is to create an understanding of your business and to intrigue as well as attract your target market.
3. Occasion Videos
Is your business hosting a seminar, round table discussion, charity event, or some other type of event? Produce a highlight reel or launch interesting meetings and discussions from the gathering.
4. Expert Interviews
Recording meetings with internal experts or believed leaders in your market is a great way to build authority among your target audience. Discover the influencer’s in your industry– whether they share your point-of-view or not– present these conversations right in front of your target market.
5. Educational or How-To Videos
Training video clips can be utilized to show your target market something new or develop the foundation understanding they’ll need to better know your business as well as solutions you may have to offer. These videos can additionally be utilized by your sales and service groups as they work with consumers.
6. Explainer Videos
This type of video clip is used to assist your audience to understand why they require your services or product. Several explainer videos concentrate on an imaginary trip of the business’s core purchaser personality that’s facing a problem you can resolve. He or she gets rid of the issue by adopting or getting your business’s help. Check out how FB ads can help your business with explainer videos by Project Media House.
7. Computer Animated Videos
Animated video clips can be a great style for hard-to-grasp ideas that need strong visuals or to describe an abstract service or product. As an example, we produced the following video clip to promote a secret (intangible) theme from the 2017 State of Inbound record.
8. Customer Testimonial Videos
Your prospects want to know that your product can (as well as will) fix their particular issue. One of the most effective ways to prove this is by producing case study videos that include your satisfied clients. These individuals are your best advocates. Get them on-camera describing their difficulties as well as how your business helped resolve them. Here’s one of many testimonials for Project Media House.
9. Live Videos
Live video offers your audiences a special, behind-the-scenes visual of your business. It additionally attracts longer streams and also higher engagement rates– viewers invest up to 8.1 x longer with online video clip than with video-on-demand. Live-stream interviews, presentations, and also events, and encourage customers to comment with concerns.
10. The 360 ° & Virtual Reality Videos
With 360 ° videos, audiences “scroll” around to see web content from every angle– as if they were physically standing within the web content. This round video style enables audiences to experience an area or event, such as exploring Antarctica or shooting (Video..lol) a hammerhead shark. Digital truth (Virtual Reality) allows audiences to navigate as well as control their experience. These videos are normally seen via tools such as Oculus Rift or Google Cardboard.
11. Increased Reality (AR) Videos
In this design video clip, an electronic layer is included in what you are presently checking out worldwide. For example, you can direct your phone’s electronic camera at your living-room and also AR would permit you to see just how a couch would look in the room. The IKEA Place app is a terrific instance of this.
12. Customized Messages
Video can be an innovative means to continue a conversation or respond to someone by means of email or message. Use HubSpot Video or Loom to record yourself recapping an important conference or providing individualized referrals. These video clips develop a delightful, special moment for your potential customers and can encourage them to buy from you.
How to Develop a Video Marketing Campaign
Establishing a video advertising campaign is most often completed by performing marketing research, affordable evaluation as well as gathering target audience understanding. You can determine the message when you have these details and can shape your technique accordingly.
What do you want your target market to hear, see and feel? What message are you attempting to communicate? What is your call to action?
After finalizing the method and establishing your message, you ought to pick a Creatives company to make your vision come to life. Sure, anybody can whip out a Flipcam and make a brief video clip, however top quality is essential. A durable video is the best of the best and will climb to the top of the large amounts of video offered online today.
The interpretation of video advertising is not complex. Consumer reviews, video clips from live events, how-to videos, explainer videos, company training video clips, viral (enjoyment) video clips– the checklist goes on.
For a lot of video clips, raw and natural content outweighs fabricated and fake content and that’s what actually matters to your target market.
A reliable video is the cream of the crop and will climb to the top of the massive quantities of video readily available online today.
If that sounds too complicated, then let experts at Project Media House handle it for you. Just fill out this FORM and we will create an end to end video marketing campaign for you so that you can focus on what you do best. Check out one of the marketing campaign that we created for one of our clients.